Migros – Nature Detectives
The Campaign
The Nature Detectives Mania App formed part of a large promotional experience built around collectible habitat scrapbooks and matching animal and plant stickers.
The app allowed users to explore detailed 3D environments representing different Swiss ecosystems, encouraging discovery of animals and plants across multiple habitats.
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Client:
Migros -
Agency:
The Factory -
Role:
Creative Producer
Campaign Rollout
A range of digital assets were produced to promote the Nature Detectives App across multiple online channels and placements.
HTML5 Display Banners
Animated HTML5 banners adapted for different campaign placements.
160×600 – Skyscraper
300×600 – Half Page
320×416 – Mobile
Social & Static Rollout
A range of static assets were rolled out across multiple digital touchpoints, including the Migros app, newsletters, website, and social media, ensuring a consistent and scalable visual presence throughout the campaign.
My Contribution
Developed HTML5 display banners across multiple formats
Produced video assets for online and DOOH platforms
Created static executions across app, newsletter, and social
Ensured consistency across formats while adapting for platform requirements